The 2014 AXA Insured Loss Calendar

We've created a calendar that lets the user cause a new type of damage every day by tearing off the page at its perforation. But the 365 misfortunes are no reason to panic: We immediately give the perfect insurance solution for every situation.


Agency: Publicis Communications Schweiz AG / Chief Creative Officer: Thomas Wildberger / Creative Direction: David Fischer / Text: Jan Kempter, Marianne Zweifel / Art Direction: Daniel Ahrens, Raphael Graber / Graphic: Hannah Züttel, David Nyffenegger / Illustration: Petra Bürgisser


Silver – Design, Illustration / Photography – "AXA Insured Loss Calendar"
ADC Europe 2014

Bronze – Illustration – "AXA Insured Loss Calendar"
ADC Switzerland 2014

Bronze – Design, Calendar – "AXA Insured Loss Calendar"
London International Awards 2014

Shortlist – Flat Mailing – "AXA Insured Loss Calendar"
Cannes Lions 2014